"Economic activity does not necessarily mean more or as much as possible, but increasingly 'better' as well, and relevant for the consumer who is looking for quality above quantity"
C.S.R or corporate social responsibility is an ongoing process of improvement. Businesses voluntarily and systematically take economic, environmental and social considerations into account in how they operate. Consultation with all the stakeholders is an important part of this process. After all, businesses are part of society. Various groups and individuals exert an influence. These include customers, employees, shareholders, suppliers, consumers, local authorities, local residents, and others.
As CSR has many facets, many people think – wrongly – that it is only something for big multinationals. But all companies, including smaller ones, can focus largely on a policy aimed at the three P's of CSR:
- People: the social dimension of doing business. The consequences for people within and outside the company.
- Planet: the environmental dimension of doing business. The effects on the natural environment.
- Profit: the economic dimension of doing business.
The family shareholders of Duvel Moortgat are personally convinced that an active CSR policy is the only possible choice for the future. Economic activity does not necessarily mean more or as much as possible, but increasingly better as well, and relevant for the consumer. They are also aware that following this path and the practical organisation and measuring of CSR cannot be achieved from one day to the next. A gradual approach is inevitable, but an approach based on a broader view of people, the planet and the future.